Bellrock Internet Connects You with Your Fans
Let us help you with your social media plans
Social is all about discovery, search is about validation. These two are so inextricably linked today…” Global Director of Marketing, Social Business at IBM.
Google is increasing the strength of social signals in determining search relevance. Similarly, search is becoming much more important to social sites like Facebook and Twitter, like intelligent string intertwining users, content and activities. As social media marketing and search engine marketing become increasingly like the opposite sides of the same coin, marketers must adopt new hybrid approaches that are effective both with man and machine. Bellrock Internet offers Social Media Marketing for Sedona Businesses to work as part of your marketing team to engage your customers.
1. Facebook - Over 1 Billion Users
Facebook Pages are still the best way to reach consumers and remain the strongest platform for distribution of business marketing information. Also, Facebook Pages are increasingly serving as landing zones for mobile users.
In an average week, there are more than 645 Million views on local business FB pages and over 13 Million comments on them.
2. Twitter - Over 500 Million Users
Promoted Tweets are getting more subtle. Twitter has quietly removed the yellow badge from its main ad unit, hoping to make its native advertising content look a bit more native.
34% of marketers use Twitter to generate leads
3. YouTube - Over 3 billion videos are viewed a day!
Millennial-Mobile “How-To” Searches Explode On YouTube
Videos are an often overlooked content marketing opportunity. Google says that “how-to” searches on YouTube have grown 70% year-over-year, adding that “more than 100 million hours of how-to content have been watched in North America so far this year.”
Much of this activity on YouTube is happening on mobile devices. According to Google, “91% of smartphone users turn to their smartphone for ideas while doing a given task.” And roughly 30% report buying a product as a result of watching a how-to video.
YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively!
Instagram - Over 300 Million Users
Instagram took a big step forward as a marketing tool in March 2015, giving advertisers the ability to link out from Instagram posts for the first time.
The functionality is part of a new carousel-based ad unit format that features multiple images that users can view by swiping left within the mobile app. In a blog post announcing the new wrinkle, Instagram compared the ad format to splashy print media campaigns.
Pinterest - Over 70 Million Users
When it comes to using social media to drive traffic to your website, Pinterest is one of the best networks out there. In fact, PewResearch reports tha 28% of online adults today use Pinterest, making it one of the most popular social networks (behind Facebook and LinkedIn).
It may surprise you to know that many recommended search engine optimization (SEO) strategies also apply to Pinterest. Not only are your boards and Pins indexed externally by search engines, but Pinterest also indexes its own content to feed its internal search. Whether consumers are finding your business’ Pinterest content through Google or through a quick Pinterest search, you’ll need to use the right keywords to get their attention.
Google My Business - also known as Google Local and Google Maps
Google says: Local Searches Lead 50% of Mobile Users to Visit Stores
Although, Google My Business, is on the Google social platform, it is main value comes from local searches on the Google search engine. Therefore, we have a service page dedicated to helping businesses with their Google My Business presence. This is an important SEO influencer for any local business since 18% of local searches lead to sales.
4 in 5 consumers conduct local searches on search engines and a business’s presence on Google My Business is important for that business being found in those searches.
Please check our Google Service page to learn more…
Learn more about our Social Media Marketing approach by scheduling a FREE 15-minute consultation
After our consultation with you, we will propose a social medial content plan, which you can review. From your review of the plan we will take action on the parts of the plan your approve. Then we will review the implementation on a monthly basis with you for continued action.
Our work will include: set up your social media accounts, postings of your content, establishing a targeted group of friends and followers, and reporting on activity.
Please Submit Form Below to Get Things Started …
Interested in learning more about Online Search Advertising?
Listen to this 3 minute video about Google “Adwords” :